- 1Nicole Cruz is CEO of Redline Capital Inc., a brokerage in Secaucus, NJ.
- 2Her shop holds daily 'power hours' as part of its sales culture.
- 3She discusses lead sources her peers called poor.
A new podcast episode features Nicole Cruz, CEO of Redline Capital Inc., a brokerage based in Secaucus, New Jersey, talking about how she runs an ISO shop and wins deals.
What she covers
Cruz entered the industry in 2018, working first as a sales rep and then as an ISO rep, and later started her own firm. In the interview, she shares part of her playbook, including what happened when she tried lead sources that her peers and competitors insisted were not worth using.
One signature element of Redline's sales culture is the daily "power hours." The interviewer arrived on site while the team was in the middle of one, and Cruz walks through how they work in the conversation.
Where to find it
The full interview is available on Spotify, and shorter video snippets are being posted across social media. Listeners can follow Cruz on Instagram.
The episode also carries a reminder about Broker Fair, the small business finance industry conference taking place on June 1 in New York City; attendees can register here.
Source reporting: deBanked.
