- 1Maxim Commercial Capital named Donald Cosenza, CLFP, SVP of Business Development.
- 2He will lead national referral partner marketing strategy.
- 3He spent eleven years as chief marketing officer of North Mill Equipment Finance.
Maxim Commercial Capital has hired Donald S. Cosenza, CLFP, as senior vice president of business development, filling a new position created to support the lender's growth. The Los Angeles company announced the hire on Dec. 16, 2025.
Role and background
Cosenza has spent over 25 years in senior sales and marketing roles at national financial services companies. At Maxim he will lead the national referral partner marketing strategy.
He spent eleven years as chief marketing officer of North Mill Equipment Finance (NMEF), where he built a partner program that produced relationships with hundreds of referral agents and banks nationwide, established the NMEF brand and developed and managed its marketing communications platforms. Earlier he was vice president of marketing for UnitedHealthcare's national accounts and an e-commerce leader for GE Capital's factoring business.
What Maxim and Cosenza said
CEO Michael Kianmahd said Cosenza's experience in equipment finance will help move Maxim toward its goal of becoming the nation's preeminent alternative lender to small and mid-sized businesses. Cosenza said the company's leadership, team and strategic plan offer a strong platform for serving small and mid-sized businesses, and that he plans to build initiatives to strengthen Maxim's market presence and reconnect with colleagues in the broker and banking communities.
Bringing Don aboard is a key accomplishment for our firm.
About Maxim
Maxim writes loans and leases between $10,000 and $3 million, backed by trucks, trailers, heavy equipment and real estate. It finances equipment purchases and leases, working capital and debt consolidations, and serves startup and experienced owner-operators and non-CDL small fleet owners with financing for class 8 and class 6 trucks, trailers and reefers. See maximcc.com.
Source reporting: deBanked.
